Funnels overview

Funnels are multi-screen lead-capture flows. Each funnel is backed by a regular form (so notifications, webhooks, automations, autoresponders, anti-spam, and integrations work the same way) and adds: ordered screens, branching, A/B testing, conversion tracking, and tracking pixels.

A funnel lives at /u/{slug}. The first GET assigns a sticky visitor cookie and (if A/B testing is on) a deterministic variant. Each screen view, next/back, drop, CTA click, and submit is recorded as a funnel_event against a funnel_session.

When a form_collect screen is submitted, a real Submission is created on the underlying form. The submission's payload includes funnel_session_id, funnel_id, and funnel_variant_key so analytics can be joined.